Google Business Profile
Google Business Profile, formerly Google My Business, is the most critical component of a local online business presence. Google Business Profile is the gateway that displays in Google Local Search and Google Maps. For a properly optimized business, approximately 97% of your new customers will likely come from your Google Business Profile.
Therefore, high-volume keyword research to guide each field available on your profile is essential to good visibility.
Appropriately done, every other aspect of your online presence exists primarily to boost your Google Business Profile.