Tips for hiring a Local Search Optimization Professional
Unfortunately, there are many dishonest people in this field. They use various methods to prey on small business owners. A quality professional will likely increase your visibility and significantly increase new customers.
Here are some tips for sorting the good from the bad.
- Google will never call you to sell you optimization services. If you have received a cold call, that is not Google. It may be a registered Google Agency, but it isn't very likely.
- Ask them about their techniques. If any of their methods involve attempting to trick Google, scam the system, buy fake reviews or send spam, their services will likely result in you receiving a ban.
- Ask them how they benchmark their progress. You want to have a measurable way to see if they are successful.
- Ask them if they are a registered Google Agency or an Apple Agency.
- Ask them about their prices and any additional costs. These prices should be the same for all customers and clearly stated on their website.
- Services typically require a monthly fee, and the business owner pays the first month before services begin. However, this should be a relatively low amount. Do not pay large lump sums in advance.