Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs) in response to specific keywords or phrases. This is achieved through a combination of on-page and off-page techniques such as keyword research and analysis, quality content creation, link building, and technical optimization. The goal of SEO is to increase organic traffic to a website by making it more visible and attractive to search engines and users.