Local Search Optimization
Local Search Optimization is for businesses that either host customers at their location or have a local service area. Ideal for local shopping, restaurants, and services.
Search Engine Optimization is for businesses that make most of their sales online.
Our standard service focuses on increasing visibility to potential new customers using local search optimization. Overall goals such as keyword research, optimized website, fully populated Google Business Profile, attracting reviews, creating social media profiles, and site registrations are easy to define. However, assessing the requirements and forming a strategy to accomplish those goals is complex. Finally, the workload to execute the plan is extensive. We combine the monthly assessments, strategy planning, and execution into one monthly plan.
With Local Search Optimization, businesses can reach their target audience more effectively, improve their online reputation, and drive more relevant traffic to their website, ultimately leading to increased sales and revenue.
We use a reiterative monthly process. We start each month by reassessing the current local business presence and creating a strategy of action items. There are thousands of tasks that will increase visibility for a small business. Therefore, we prioritize our action items by most significant potential visibility results. We also vary our monthly tasks to address different areas of the Google Business Profile. Simply put, we look for low-hanging fruit that gives us the widest variety of high-performance results.
The monthly plan does not include website changes, website design, training, content creation, or social media advertising.